Check a GEO score in the browser without sending the HTML to a lab

Search engines are not the only answers people read. Generative engines quote sources. A page that is easy to cite is a page with clear claims, dates, and links. Many “GEO checkers” want you to type a URL so their server can fetch it. That is a crawl. It is also a copy of your unpublished draft if you pasted a staging URL.

GEO Score runs in the browser. You paste the HTML (View Source). Optionally paste robots.txt and llms.txt. The score is computed in the tab. We do not fetch your site. We do not keep the HTML.

What GEO means here

GEO is generative engine optimization: structure that models can quote. It is not a promise that ChatGPT will cite you tomorrow. The checker looks for citeable pieces: FAQ and HowTo shapes, freshness dates, quotations, statistics, direct-answer paragraphs, llms.txt, and whether AI crawlers are allowed in robots.txt. It does not measure live citations in ChatGPT.

The sibling tool is SEO Score for classic on-page checks. Use GEO when you care about answer engines. Use SEO when you care about title, headings, and the HTML you already have.

How to run a check

1. Open https://tools.sw-commercial.com/geo.
2. Paste the page HTML. If you only have a live URL, open it, use View Source, and paste. Do not paste passwords or private admin HTML.
3. Optionally paste /robots.txt and /llms.txt from the same origin.
4. Read the score and the list of missing pieces. Fix the page in your own editor. Run again.

You do not create an account. You do not wait for a crawl queue. Nothing is uploaded.

What a high score does not mean

A high GEO score means the pasted document has the shapes the checker looks for. It does not mean the topic is accurate. It does not mean you have backlinks. It does not mean an ad network will approve the site. Write true sentences. Keep the date honest. Link the sources you name.

Aggarwal et al. reported in their 2024 KDD paper that citations, quotations, and statistics can raise visibility in generative-engine answers. We built a local checker so you can inspect those shapes without sending the draft to a third-party crawler.

What we do not do

We do not crawl the URL. We do not store the paste. Ads, if shown, are labeled and do not receive the HTML. File converters live on Tool Hub. Kindergarten games live on PlayNest. This page is only the GEO checker.

For AdSense reviewers and for you: this is a real tool at a real URL. You paste. The tab scores. There is no hidden fetch of your site behind the button.

A worked example

Take a product landing page that is mostly a hero and a button. Paste the HTML. The checker will likely flag missing FAQ shape, missing HowTo steps, and a missing dateModified. Add a short FAQ of real questions you already answer in support mail. Add four numbered steps if the page is a how-to. Put an ISO date in the footer and in JSON-LD. Paste again. The score should move. If it does not, you pasted a shell without those nodes.

Do not paste an entire app’s minified bundle. Paste the document a crawler would see: the HTML of the article or the landing template.

robots.txt and llms.txt

If you block GPTBot and still want “GEO,” you are asking two opposite things. The optional robots paste exists so the checker can say whether AI crawlers are allowed. llms.txt is a map for agents. Neither file is uploaded to us; both stay in the paste.

When to skip this tool

Skip it if you do not control the HTML. Skip it if the page is a login wall. Skip it if you only have a Figma file. GEO Score is for a document you can edit and paste.

Sibling how-tos in this series: SEO Score the next day in reverse order, then household lists further back. File jobs stay on Tool Hub. PlayNest is not a ranking tool.

Keep claims on the scored page true. A invented statistic that raises a GEO checklist is still a lie. We would rather you fail a checklist than publish fiction.